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Together on the Silk Road, Smiles Connecting the World -Conveying HEI's Global Strength Through Warmth

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Time:2026-09-18

A smile is a universal emotional language that transcends borders, ethnicities, and cultures. Harbin Electric International (HEI) is not only a builder and enabler of global energy infrastructure, but also a global partner connecting the hearts of people at home and abroad, lighting up the future of the communities where it operates, and conveying China’s warmth. Taking the “smile” as an emotional bond and narrative thread, HEI’s people transform the hard-core strength of Chinese equipment, the heartwarming stories of joint development between China and other countries, and the brand's founding vision of mutual benefit and win-win cooperation into a visual symbol that can be conveyed, resonated with, and shared - conveying the sense of responsibility and goodwill of Chinese enterprises to overseas markets and audiences at home and abroad alike, and achieving a dual boost in brand visibility and goodwill.

In Mexico, the team behind the Manzanillo III project brought concepts of health and environmental awareness into local schools: 366 students gained a systematic understanding of food composition and nutritional balance for the first time, learning how to put together a scientifically balanced diet; 298 students experienced the joy of running, teamwork, and laughter through interactive sports activities, developing healthy lifestyle habits. On the playground and in the classroom, radiant smiling faces became the most touching scenes on campus. For HEI, every smile reflects a hope for a better life and is also what gives meaning to the company’s journey alongside the world.

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In Uzbekistan, the team behind the Syrdarya II project has continued to carry out community welfare initiatives at the local level, connecting with communities through small acts of warmth. In 2025, the project team donated school uniforms to local elementary school students and gave out ice cream during Children's Day; visited 20 households in need, delivering daily necessities; carried out care activities for 100 elderly, frail, and vulnerable residents; and provided 2,990 m³ of waste timber to surrounding communities for home repairs and daily heating. From one heartwarming action to another, to long-term community engagement, what HEI is building is not only energy projects, but also trust, friendship, and a shared future of development.

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In Saudi Arabia, the Nairyah 2 project office has for years continued to hold plant-gifting activities, creating a warm and harmonious working environment. Every employee receives their own potted plant, which accompanies them through busy times and brings vitality and warmth to the office. HEI has always cared about the physical and mental wellbeing of its employees, working to enhance their sense of happiness and fulfillment, so that every smile can bloom naturally in the course of daily work.

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In Pakistan, Chinese and local staff at the Dasu project office made traditional Chinese zongzi (rice dumplings wrapped in bamboo or reed leaves) together with Pakistan's signature samosas. Amid laughter and cheer, everyone exchanged insights into each other's food cultures, bringing hearts closer together. A leaf of zongzi, a bite of samosa - these not only carry the flavors of different cultures, but also embody the warm moments of Chinese and local employees walking hand in hand.

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